Fredrik Nilsson's grandparents established their kennel in 1954 and since then Fredrik has
developed it into what it is today.
The bas for quality dogs really made one strong base for the bloodlines he still works with today many generations later!
From a young age, he has always loved dogs and has a special sixth sense for quality in dogs
and his knowledge took him to the top both as European & world winner and has been
the year's Top pom over and over again!
He is a reference for many breeders inside and outside the rings. Raising quality dogs, show dogs and breeding dogs is both interesting and challenging. Pomeranians are probably the most difficult breed of them all to breed.
With a long history of working with the Pomeranian and other long-haired breeds such as Chow Chow, Pekingese and Poodles, we felt that he has more and more of the experience required to be a serious breeder with long-term goals for his breed.
He believes in excellence not only externally but also in health of mind and body in balance with health.
Today, Fredrik is an International FCI judge and highly respected in the rings all over the world!
We are so proud to finally present this unique range of grooming products developed and filled
with great knowledge and experience from Fredrik Nilsson.
Let us present Magic Illusion Line professionell grooming By Fredrik Nilsson
When this opportunity to create my own grooming Line came to me, I started thinking about what I really like and want in fur products and my conclusion is that the magic key, at least for me, are products that are easy to use and give a fantastic result and are completely free from chemicals.
I want products that bring out natural beauty and respect the coat and that work together in harmony and do not work against the dog's genetics.
With only 3 products, you can create magic with the fur!
So finally ...
Let me introduce to you all my very own series of grooming products where I put all my love, knowledge and experience in. Let´s enjoy!
Always Your Friend The Magic Illusion!
From my heart
Recommended as a deep cleansing shampoo for effective removal of dirt in a gentle way against both skin & fur.
Opens the hair shaft for best results.
Best used before "The secret Key Shampoo"
Recommended for both daily use and for "Showdogs" Nourishes and strengthens the coat with volume and structure for best results. Moisturizes and heals damaged skin with a fantastic formula.
"The secret Key"
A unique treatment that is inserted into the coat for optimal conditioning. A rich blend of Organic Aloe Vera, organic argan & olive oil to facilitate rope formation without the coat losing its structure.
"A one of a kind product!"
Magic Illusion Mist spray bottle that gives a super nice water mist. It works great with diluted "Final Touch" for daily use.
Offer from us to you all
Magic Box with 3 x 250 ml bottles or
The Secret Key Box with 3 x 1000 ml + a Mist bottle
In each package you get Fredriks Story about
"Always Your Friend The Magic Illusion"
Always Your Friend offers a hole range for groomers and Salons.
Spa Bath - Trim table - Hairdryer and lots of more
to do your work amazing!
Ozone treatments, together with SPA technology for milky bath, with the right products from our Spa series are perfect for solving the challenges of problematic skin & fur.
A dream to have your own Dog spa in your Salon!
Organic Golden Jojoba oil is rich in vitamins A, D and E to make the skin flexible, with the oil film that prevents moisture loss to protect the skin balance.
✓ Soothes sensitive skin and balances oily skin
✓ Moisturizes the skin and locks in moisture to reduce dry skin
✓ Helps strengthen hair follicles on the skin and makes the hair grow stronger and healthier
✓ Works as a natural sunscreen for exposed skin (face, legs, etc.)
Organic Calendula Macerated oil is extremely good for dry and damaged skin.
✓ Reduces the effects of eczema, psoriasis and other chronic skin diseases
✓ Helps heal the skin from minor burns and injuries and regenerates new skin cells
✓ Moisturizes the skin and locks in moisture to reduce dry skin
✓ Counteracts mild inflammation
Avocado oil is rich in omega-3 fatty acids and vitamins A, D & E.
✓ Moisturizes and nourishes
✓ Relieves inflammation from eczema and psoriasis
✓ Helps to treat sunburned skin
✓ Accelerates wound healing
✓ Helps to treat problems caused by dry skin
Organic Virgin Deodorised Argan Oil
Argan oil contains a number of different beneficial properties and vitamins that form a powerful combination to increase skin health.
✓ Helps moisturize dry, flaky skin
✓ Helps to treat skin diseases such as eczema, psoriasis and atopic dermatitis
✓ Treats skin infections
✓ Helps speed up wound healing
✓ Promotes hair growth
✓ Protects against sun damage
Eye Care Tear Stain Cleanser cleans and removes blemishes and unpleasant debris around the eyes without harmful ingredients. Cleans dirt, and bacteria that can cause infection in and around the eyes.
Eye Care uses organic aloe, silver ions, chamomile and green tea with soothing and antimicrobial properties and is ideal for sensitive skin.
Contains extracts of blueberries, sugar cane, maple, orange and lemon, which have antioxidant properties and remove dead cells that help the growth of new healthy cells. Can also be used to remove stains under the mouth and clean the sensitive area.
- Can also be used for beard stains or for urine stains
- Removes accumulations and stains caused by tears, saliva and mucus - Gentle stain wash for pets with allergies and sensitivity
- With herbal ingredients of the highest quality and silver ions
- 99% ingredients of natural origin
For protection / maintenance, use Eye Care once daily.
For a colored coat, apply a generous amount of eye care to a cotton pad or a clean towel. Gently rub in spotted areas and move away from eyes. Avoid direct eye contact and rubbing.
Use twice daily until all accumulation of debris has been removed.
Powerful leave-in plant based protein mask with vitamins E, C, D and active amino acids. A healing treatment that is inserted into the coat for optimal condition. A rich blend of organic aloe, organic argan oil and organic extra virgin olive oil. Conditions the coat and penetrates the coat, leaving the coat revitalized and easy to handle. Helps restore health, volume and natural luster to dry coats Rejects dirt and dust for long-term cleaning.
A unique leave-in mask and deodorant formula that is allergy-friendly and non-toxic.
Can be used daily on wet or dry coats and does not require rinsing.
Can also be diluted up to 15: 1 for daily maintenance.
- Floral allergen-free fragrance
- Non-fat formula
- Leaves the coat soft and silky smooth
- Works in and facilitates fur cakes and tufts to reduce grooming time
- Creates an invisible coating on the hair that retains moisture - Anti-Freeze effect
Formulated to repel dirt and urine so that the coats stay cleaner longer
- Itchy skin relief - Adds important nutrients while moisturizing and conditioning.
Helps fight dry skin and dandruff.